The following data was sourced from Ammo.com
On February 24, the Russian Federation launched air attacks on military installations and airports across the nation of Ukraine under the guise of a “Special Military Operation“. This occurred shortly after the Russian President, Vladimir Putin, declared the separatist states of Donbas and Lugansk independent from Ukrainian control and sent his army in to "keep the peace" the day before.
Ammo.com sales have surged since the Russian invasion of Ukraine began on February 24th.
- 166% increase in revenue
- 110% increase in transactions
- 59% increase in site traffic
- 31% increase in conversion rate
- 27% increase in average order value
What’s Driving The Increase In Ammo Sales?
American gun owners are watching visceral, daily reminders of one reason why an armed populace is important: To defend against enemies, both foreign and domestic.
Weary following 2 years of a pandemic, protests, and the Biden presidency, the recent spike in sales indicates they are again worried about their capacity to buy ammo when they need it.
This could be caused by a fear that the Biden administration could use the Russian invasion of Ukraine as a clever means by which to “temporarily" ban private ammo sales by executive fiat in order to ostensibly send those rounds to NATO members and/or Ukraine in order to “support the war effort."
After all, who knew before the pandemic that the CDC could unilaterally put a nationwide moratorium on evictions, eviscerating private property rights and contracts for over 18 months, until the Supreme Court finally curbed their previously-unknown power because Congress was gridlocked, per usual?
At a macroeconomic level, this worry about ammo availability could be caused by global supply chain shortages, which all Americans see daily reminders of when shopping or filling up. Or this could be caused by inflation pressures, which are silently devaluing their hard-earned dollars after the Fed increased the money supply by ~25% and Congress increased the federal debt by ~20% to combat COVID.
American gun owners are well aware of the candid political calculation made famous by Rahm Emanuel, Pres. Obama’s Chief-of-Staff, who said "You never want a serious crisis to go to waste. And what I mean by that is an opportunity to do things you think you could not do before."
It does not take a particularly active imagination to envision what those in Washington, who notoriously take advantage of tragedies to pass irrational laws when emotions are at their highest, might do to demonstrate “their solidarity" with Ukraine.
By now, the average American gun owner has cumulatively witnessed thousands of instances whereby those in charge of our federal institutions demonstrate an incredible ability to accumulate and exercise power for their own enrichment. And are seemingly never held to account for their abuses of power, no matter how egregious or widespread. Hence why public trust in government continues to poll near historic lows.
Where Can You Find Ammo?
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Your leading store for handgun, rifle and shotgun magazines and accessories.
Popular Ammo Calibers
|45 ACP||40 S&W|
|357 Mag||38 Spl|
|22 LR Ammo||12 Gauge Shotgun Ammo|
Given the past 2 years and the current state of affairs, both domestically and now internationally with Russia’s invasion of Ukraine, you can begin to understand why the average American gun owner wants to stock up on ammo while they can.
In addition to the ammo being sent to Ukraine to feed its guerilla war against Russia, several firearms companies have stepped up to donate firearms in addition to the ammunition. One of those companies is Kel-Tec.
Adrian Kellgren, director of industrial production at KelTec said the company was recently left with a $200,000 order for SUB2000 carbines. The original order, to a longtime vendor in the Black Sea Ukrainian port city of Odesa, was unpaid for and the vendor was unable to be contacted.
The 400 Kel Tec SUB2000 9mm carbines had been ordered last year, but by the time the red tape cleared the shipment to be released, the client was unable to accept them due to the Russian invasion of Ukraine. The solution, according to Kellgren, was to donate all 400 SUB2000 9mm carbines to the Ukrainian government to aid in the resistance to the Russian invasion.